Website redesign concept for Frisky Beaver · prepared by Tech LoopThis is a design proposal, not the live site · techloop.ca
Port Dover
Norfolk County
450-BEAVER-1Shop
Canada's National Wine · Port Dover, Norfolk County

Ready to get a little frisky?

Bold, easy-drinking wines from 455 Radical Road: a Double Gold Baco, bubbles that blush, a beaver with 0% alcohol and Canada's first wine in a paper bottle.

Shop the winesPlan a visit

★ 4.6 on Google from 281 reviews

Three paper-wrapped wine bottles in lime, raspberry and pink standing in the sand on a Lake Erie beach at sunset
  • Open Mon – Sat 10 – 6, Sun 11 – 6
  • Free wine club, no fees
  • Canada's first paper wine bottle
  • Double Gold Badass Baco
  • 455 Radical Rd, Port Dover
  • Call 450-BEAVER-1
  • Groups & bachelorettes: book ahead
The lineup

Meet the Beavers

Every bottle is one click from your cart, or come taste them at the winery. Prices are online-store prices.

Off-dry

Frisky White

White blend

Pineapple, golden apple and lime zest, with a touch of sweetness. Mild curry, pork, seafood, Thai.

$12.95Shop
Bring friends

Frisky Red

Baco · Marquette

Deeply flavoured and easy to like. Pork, beef, medium cheeses and good friends.

$13.95Shop
Double Gold

Badass Baco

Baco Noir

The black sheep. Dark and smoky, wild berries and forest floor, for people who like their red rustic.

$13.95Shop
Dry red

Cocky Cab

Cabernet · Merlot

Currants and black cherry, gentle tannins, fruit up front. Cocky, but it can back it up.

$17.95Shop
BBQ wine

Blushing Beaver

Rosé

The barbecue wine, the beach wine, the picnic wine and the sitting-around-watching-TV wine.

$13.95Shop
Bring the heat

Ravishing Riesling

100% Riesling

Off-dry, mouth-watering acidity, orchard apple and lime. Made for strong Indian and Asian spice.

$14.95Shop
Pop it

Bubbly Beaver

Sparkling white

Granny Smith, peach, lemon and pear. You'll want to light the sparklers.

$15.95Shop
Pink fizz

Blushing Bubbles

Sparkling rosé

Pink bubbles (they're blushing). Wild strawberry, zingy citrus and a crisp finish.

$16.95Shop
Serve cold

Beaver Party

White blend

Citrus, minerality and a light body. A picnic, patio, warm-summer-day kind of wine.

$14.95Shop
3 L = 4 bottles

Beaver Party in a Box

Pinot · Riesling

The Backyard Beaver Blend, by the box. For when one bottle is a rookie move.

$43.95Shop
Luscious

I.C.Beaver

Riesling · Vidal

Deep gold, peach and lychee. Lusciously sweet, with citrus acidity to keep it honest.

$25.95Shop
0% alcohol

Virgin Beaver

Sparkling apple & peach

Ontario apples with a hint of peach, tart and sweet, with a creamy finish. Everybody gets a glass.

$12.95Shop

Frisky Seltzers

Sublime Lime and Black Cherry. 5% alcohol, 1 g of sugar a can. $2.95 a can or $55.80 for a 24-pack.

LimeCherry
First in Canada

Dam good. In paper.

Dam Good White and Dam Good Red were the first wines in Canada to come in a paper bottle: a shell made from recycled paperboard that's fully recyclable, five times lighter than glass and doesn't shatter when the cooler tips over.

See the lineup
Weight5×lighter than a glass bottle
Up to6×lower carbon footprint
Made from100%recycled paperboard
Up to77%less plastic than a plastic bottle
A tall weathered wooden tobacco kiln at the edge of a vineyard, with crates of red grapes stacked by the doorSince 1999
A Norfolk County original

The tobacco kiln trick

Norfolk County is old tobacco country, and its retired kilns turned out to be perfect for drying grapes. Our sister label Smoke & Gamble started the experiment, and Norfolk appassimento grew out of it.

1999First tests drying grapes in a retired tobacco kiln
2007A Canadian R&D grant to push the research further
2008The process shared with neighbouring Norfolk wineries
First tobacco-kiln whiteFirst tobacco-kiln SüssreserveFirst kiln wine from grapes frozen to −10 °C
Meet Smoke & Gamble
455 Radical Road, Port Dover

Visit the dam

Come taste at the bar, grab a bottle (or a box) and stay a while. Hours change with the seasons, so here's today.

A busy winery patio on a summer afternoon with picnic tables, string lights, a guitarist on a small stage and an old barn behind the vines
Open this season Mon – Sat 10 am – 6 pm

455 Radical Rd, Port Dover · Sundays 11 am – 6 pm

Directions450-BEAVER-1

Winter · Jan – MarNow

Mon – Thu
10 am – 5 pm
Fri – Sat
10 am – 6 pm
Sun
12 pm – 5 pm

Spring · Apr – MayNow

Mon – Thu
10 am – 5 pm
Fri – Sat
10 am – 6 pm
Sun
11 am – 5 pm

Summer · June – early SeptNow

Mon – Wed
10 am – 6 pm
Thu
10 am – 7 pm
Fri – Sat
10 am – 9 pm
Sun
11 am – 7 pm
Labour Day weekend
10 am – 9 pm

Fall · SeptemberNow

Mon – Fri
10 am – 6 pm
Sat
10 am – 8 pm
Sun
11 am – 6 pm

Fall · Oct – DecNow

Mon – Sat
10 am – 6 pm
Sun
11 am – 6 pm

From June to September there's cheese and charcuterie to go with your tasting. In the colder months, let us know ahead and we'll set up a pairing.

Groups, tours & bachelorettes

Bringing the crew?

Groups, limos & bus tours

More than 8 guests? Book a group tasting, before 2 pm. Standard tasting fees with a $50 minimum up to 20 guests, $100 up to 40 and $125 up to 50. Fifty is the max. Payment at booking, 24 hours' notice for a refund.

Bachelorette parties

Give us a heads-up so we have the staff to make it fun. Before 2 pm, with a $50 minimum for parties over 8.

Private tasting room

Up to 10 guests, four current releases (or three plus a dessert wine) with your own wine educator. $10 a person, and you get a $5 voucher back toward your wine.

Book your group

This is a design concept. On the live site the request goes straight to the winery inbox, and payment is taken when the booking is confirmed.
Mark the calendar

What's on

Trails, passports, a big show in London and music on the weekends all summer.

Next upNov – Dec

Spirit of the Season

Buy a passport at any participating winery or brewery and get a different holiday experience at every stop, including ours.

Next upJanuary

London Wine & Food Show

Restaurants, wineries, beer and spirits with tasting seminars and live entertainment. Western Fair District, 845 Florence St, London.

Next upApr – May

Sip Into Spring

Three weekends on the Toast the Coast trail: a self-guided tour of 19+ stops across Elgin and Norfolk, each with its own food and drink pairing.

Next upJul – Sep

Weekend music

Live mid-day music on Saturdays and Sundays all July and August, and most weekends in September.

Frisky Points Club

Not your typical wine club

  • Free to join, no monthly fees
  • Points on every purchase, redeemable in store and online
  • Special offers every month
  • Invitations to winery events
  • Stacks with other discounts

10,000 bonus points
for every new customer you sign up: neighbours, relatives, co-workers, even your frenemies.

Join free
Glasses of rosé and white wine with a cheese and charcuterie board on a sunny picnic table
Fundraising

Is it worth a dam? For your team, yes.

Schools, sports teams, service clubs and non-profits get their own promo code. Your group earns 10% of every sale, and everyone who orders saves 5%, even on top of specials.

Get your group's code
Where to buy

Find Frisky near you

The winery

The whole lineup, including the bottles you won't find at the LCBO, plus tastings at the bar. 455 Radical Rd, Port Dover.

Today's hours

Online

Every Frisky Beaver and Smoke & Gamble wine, mixed packs, gifts and specials, shipped to your door.

Shop online

The LCBO

Look for Frisky Beaver White VQA and Frisky Beaver Red VQA on the shelf.

White at the LCBORed at the LCBO

Restaurants & bars

Want Frisky on your list? Ask about trade pricing and tent cards for the tables.

info@friskybeaver.com

Frisky gear

Tees, track pants, wine glasses, a six-bottle tote and, yes, soap.

Shop gear
CallShop wines
A note from Tech Loop

Why we built this concept for Frisky Beaver

A 4.6 from 281 Google reviews, 4,400 followers on Instagram, Canada's first paper wine bottle and some of the best wine names in Ontario, on a site where every Buy Online button leads to a page that doesn't exist. People find you on their phones on the way back from the beach. The site should get them to the bar or the cart in one tap.

What we found on friskybeaver.ca

  • All ten "Buy … Online" buttons on the wines page land on a "404 Not Found" page in your new online store, and the Shop link in the menu opens dover13.ca, a separate page you have to click through again
  • No phone number on the homepage and no tap-to-call link on any page. Your contact page and Google say 450-BEAVER-1; the fundraising page and dover13.ca still print 519-900-3034
  • The top menu has three links. The club, events, groups and fundraising pages are only linked from the footer
  • "People are talking…" tops out at a July 2020 Double Gold; the other stories are from 2017 and 2018
  • The club lives on friskywineclub.com, the shop on smokegamble-friskybeaver.com and the news on a WordPress blog. Counting dover13.ca, that's five web addresses to keep in sync

What this concept changes

  • Every wine on one page with its price and a Shop button that goes straight to that bottle in your current store
  • Shop and 450-BEAVER-1 in the header, plus a sticky Call and Shop bar on phones
  • Today's hours worked out automatically from your five seasonal schedules
  • Group and bachelorette bookings with your rules built in: before 2 pm, the minimums, 50 max
  • The paper bottle, the tobacco kilns, events, the club, fundraising and merch in one place, in your voice

What's included

  • This concept was free. The full site is one fixed price: design, build and launch on friskybeaver.ca
  • Your Shopify store stays exactly as it is; the site sends people into it, and old links like our-wines.html redirect so nothing breaks
  • Built from your own photos: the bottles, the patio, the kilns, the crew (the images here are placeholders)
  • Hours and events you can update yourself, with hosting and updates for the first year
  • Google Business Profile tidy-up: seasonal hours, photos, shop link

Design cues from the best in your field

Before drawing this we studied Liquid Death, the canned-water brand that became one of the most talked-about drinks companies in North America by being funny on purpose. Their site puts uppercase product names on big colour blocks with a price and a buy button on every card, keeps the jokes going even in the boring parts, treats a free fan club and merch as part of the brand, and turns a sustainability fact (aluminum instead of plastic) into the punchline. You already have the names, the jokes and a paper bottle. This concept gives them the same stage.

Current site, desktop
Screenshot of the current Frisky Beaver website on desktop
Current site, phone
Screenshot of the current Frisky Beaver website on a phone
Want this live before the holiday rush?

Cameron O'Neill · Tech Loop · Web design for small-town Ontario · hello@techloop.ca

techloop.ca

Details on this page come from your Google Business Profile, your Instagram, friskybeaver.ca, friskywineclub.com and your online store, including the prices listed there today. The photographs are placeholders until we swap in your own. Anything that's changed is a two-minute fix.