Website redesign concept for Mudtown Station Brewery & Restaurant · prepared by Tech LoopThis is a design proposal, not the live site · techloop.ca
Mudtown StationBrewery & Restaurant · Owen Sound
Brewery patio with string lights and pints of beer beside a restored brick railway station at dusk
Est. 2018 · In the 1946 CPR station on the east harbour

Owen Sound's first brewery in a century.

Beer brewed in a heritage train station, food made from scratch with local ingredients, and a harbour patio where the dog is welcome too.

Wed – Sun from 11:30 amHappy hour weekdays 3 – 5 · $6 poursDog-friendly patio1198 1st Ave E, Owen Sound

A meeting place in the east harbour that celebrates the history of the city and the talent of the people who live here now.

Mudtown Station Brewery and Restaurant opened in 2018 inside the city's 1946 railway station. Everything on the menu is made from scratch with local ingredients and paired with the beer we brew in house, a few steps from your table.

Owen Sound went dry in 1906 and stayed that way until 1972. Mudtown Station is the first brewery in the city since Schwan Brewery closed its doors in 1913. Celebrate the past with us, and enjoy the present: great beer, great food and a great view from the patio.

See the menu
1946The station was built; designated by the Ontario Heritage Trust
2018Opened, family owned, in partnership with the City of Owen Sound
2019Lieutenant Governor's Ontario Heritage Award for Excellence in Conservation
7House beers on tap, changing with the season
3 – 5Weekday happy hour: every Mudtown brew is $6 a pour
4.4Google · 767 reviews
1946Ontario Heritage Trust designation
2019Lieutenant Governor's Heritage Award
On tap

The board tonight

An ever-changing selection brewed in house. Come in to try what's pouring; this list updates itself on the live site when the brewer changes a keg.

No.BeerABV
01Whistle Stop APASmooth · Dry · Light hop3.9%
02Station Master SaisonSpicy · Malty · Fruity5.4%
03Brakeman Blonde AleSmooth · Malty · Dry5.5%
04Karkade WheatFruity · Tart · Smooth6.3%
05Wet Hop SeltzerDry · Light · Refreshing5.0%
06Haskap SourTart · Fruity · Light5.5%
07Coal & Citra Black IPARoasted · Dry · Citrusy4.2%
Tasting flight of four craft beers on a wooden paddle in front of brewing tanks
Can't decide? Take a flight.

Four of tonight's pours on a paddle. The flight is the most-mentioned thing in your Google reviews, so it earns a spot on the page.

Happy hour, weekdays 3 – 5

All Mudtown brews are $6 a pour.

Patio & events

The best seat is outside

A big harbour patio, a happy hour worth leaving work for, and a dog menu. Your Events page currently has one line on it; this section is built to hold a season.

$6

Happy hour

Weekdays 3 – 5 pm. Every Mudtown brew is $6 a pour.

Woof

Dogs welcome

The patio is dog-friendly, and yes, there's a dog menu. Ask your server.

8+

Groups

Limited seating indoors, so patio reservations are weather dependent. Call for groups and we'll sort it out; 18% gratuity on parties of eight or more.

Live

What's on

Trivia, live music, tap takeovers, the holiday hours: on the live site this card is a calendar you update from your phone.

Inside a brewery restaurant in a restored heritage station: brick, timber beams, tanks behind glass and a dog resting by the patio doors
Our story

A station, a nickname and sixty-six dry years

Mudtown is the old nickname for the neighbourhood next door, where the mud ran off the hill every spring and covered the streets.

Built in 1946, the station holds a historical designation from the Ontario Heritage Trust. In partnership with the City of Owen Sound, which owns the building, Mudtown Station preserved the station's architecture while turning it into a working brewery and restaurant in a growing River District. In 2019 the renovation won a Lieutenant Governor's Ontario Heritage Award for Excellence in Conservation.

1906Owen Sound, a hard-drinking port town, votes itself dry
1913Schwan Brewery closes; the city's last brewery for 105 years
1946The CPR builds the station on the east harbour
1972Prohibition finally repealed in the area
2018Mudtown Station opens in the restored station
Visit

Find the station

On the east side of the harbour, at the foot of the River District.

MondayClosed TuesdayClosed Wednesday11:30 am – 8:00 pm Thursday11:30 am – 8:00 pm Friday11:30 am – 9:00 pm Saturday11:30 am – 9:00 pm Sunday11:30 am – 8:00 pm HolidaysHoliday hours post here, so nobody drives in on a closed Sunday
Mudtown Station Brewery & Restaurant 1198 1st Ave E, Owen Sound, ON (519) 371-3575

For an immediate response or a same-day table, call. Limited seating indoors; patio reservations are weather dependent.

Directions
Reserve

Request a table

For tonight, call. For later this week, send this and we'll confirm by text.

This is a design concept. On the live site this request goes to the host stand and the guest gets a text when it's confirmed.
CallReserve
A note from Tech Loop

Why we built this concept for Mudtown Station

Seven hundred and sixty-seven Google reviews, four thousand Instagram followers, a heritage award and the only brewery in a city of 22,000, behind a Wix homepage from 2017 with four tiny tiles on it. Visitors staying on the bay search "brewery Owen Sound" on their phone and decide in ten seconds. The site should win that.

What we found on mudtownstation.ca

  • A 2017 Wix template (the footer still says so): a logo, four small tiles and nothing else on the homepage
  • No hours, no address and no phone number until the Contact page, three taps deep
  • The menu is a wall of plain text with no sections, prices run into descriptions, and there are no photos of the food
  • The Events page is one line; the Beers page has no photos and no way to see what's pouring today
  • Nothing about the 767 reviews, the heritage award, the patio or the dog menu that people keep writing about

What this concept changes

  • Hours, happy hour and the address in a strip under the hero, with a sticky call / reserve bar on phones
  • The tap list as a board the brewer can update from a phone, and a flight callout because it's your most-mentioned item
  • The menu split into lunch and dinner with sections, prices lined up and a photo, straight from your current menu text
  • A patio and events section that can hold a season, and the station's story told as a timeline
  • A reservation request form for later in the week, with the phone number kept front and centre for tonight

What's included

  • This concept was free. The full site is one fixed price: design, build and launch on mudtownstation.ca
  • Built from your own photos: your Instagram alone has more than enough of the station, the patio and the food (the images here are placeholders)
  • Tap list, menu and events editable from a phone, no Wix editor required
  • Google Business Profile tidy-up: hours, menu link, photos, reservation link
  • Hosting and updates for the first year
Current site, desktop
Screenshot of the current Mudtown Station website on desktop
Current site, phone
Screenshot of the current Mudtown Station website on a phone
Want this live before patio season?

Cameron O'Neill · Tech Loop · Web design for small-town Ontario · hello@techloop.ca

techloop.ca

Details on this page come from your Google Business Profile and the current website, including the menu and tap list as published there. The photographs are placeholders until we swap in your own. Anything that's changed is a two-minute fix.